by undo Thu Jul 08, 2021 12:54 pm
I have never listened to FKA Twigs before and only had the vaguest sort of expectations of what I was getting into. I assumed there would be vocals, the music itself would be some hybrid of electronic music and unconventional pop with lots of "glitchy" production. This was basically what I got.
I did not care for this. Perhaps I have never felt so completely annoyed and irritated by an album in my entire life? In fact, I hated almost every second of this. I really try not to make such absolute and hyperbolic statements but I was actually surprised and a little frightened by how much this was getting under my skin. Was I predisposed to approaching this with a hyperskeptical mindset that I only bring to highly-hyped albums/artists of the past decade? Was I just having a bad day yesterday? I know I can just ignore this and I don't have to listen to it at all. But so much of this is adjacent, either in concept or execution, to LOTS of other music I really love. Why not finally check it out? I have no duty to "keep up with music" (as if listening to an album that's seven years old now even accomplishes that!) but I'd like to remain open to and excited by where electronic and pop music goes in the future. I don't want my tastes to completely freeze in time or to stop feeling open to where music is going, because that means I'm going to miss out on so much amazing stuff that I would never be able to imagine, art that's going to leave me feeling engaged with the world instead of cloistered off into my own little cocoon of familiar favorites. So idk, maybe committing to that means I'll inevitably have these kind of experiences.
It is ridiculous to assume that this was some kind of super-calculated project created to specifically to bank on the critical zeitgeist of the mid-2010s, that post-Grimes world of Important Feminist Albums and "experimental" pop and the poptimist reappraisal of 90s R&B, etc. But this ticks
all the boxes of what tastemakers wanted or considered important at at the time (I'm not sure they've really moved on except that they now get most of this via mainstream pop now). But this is not fun, it is not "exciting," there are no "hooks," I could understand about 5% of what she was singing, the rest of the vocals just sounded like this to me. The effects applied to her voice strike me as neither purposeful or "organic." I really should revisit this to specifically cite the moments that left me with this impression but I really don't want to! I'm having a nice, stress-free morning. Writing this is a little cathartic and I'm really not getting as fired up about this as I probably sound like I am.
The hard work that primed an audience for this was already put in by other artists who took artistic risks when it mattered and wasn't a telegraphed strategy that fit really nicely into the middlebrow, Extremely Online conception of what "experimental" music is (a completely meaningless term that is regularly applied to pop music on a regular basis now) or how that could cross over into a lucrative, accessible career. There is nothing innovative here at all that hasn't already been done! And that's fine but this was really built up as something daring and uncompromising... maybe it's a failure on my part as a listener that I cannot separate hype from my own personal experience of listening to music? Obviously, I have an axe to grind when it comes to stuff like this. It's really sad!
If you like this, that's fine and good, I hope we can still be friends.